Course Search

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Courses may be offered in one of the following modalities:

• Traditional in-person courses (0–29 percent of coursework is delivered online, the majority being offered in person.)
• Hybrid/blended courses (30–79 percent of coursework is delivered online.)
• Online courses (100 percent of coursework is delivered online, either synchronously on a designated day and time or asynchronously as a deadline-driven course.)
• Hyflex (Students will be assigned to attend in-person or live streamed sessions as a reduced-size cohort on a rotating basis; live sessions are also recorded, offering students the option to participate synchronously or view asynchronously as needed.)

If you are enrolled in courses delivered in traditional or hybrid modalities, you will be expected to attend face-to-face instruction as scheduled.

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MKT 280: Marketing

3 credits

This course explores the role of marketing in the global marketplace. Exploring a consumer perspective, the course exposes the student to the philosophies, concepts, and skills needed to manage the marketing function. Topics include an examination of the structure of the marketing process, including opportunity analysis, relationship marketing and consumer orientation, segmentation and the development of marketing strategies and the marketing mix, including E commerce with a focus on the use of information management to develop marketing strategies and tactics.

Learning Goals

Upon successful completion of this course, students will be able to: • Understand and apply the fundamental principles of marketing.• Understand the need for marketing research and conduct basic marketing research.• Identify and apply the components of a marketing strategy.• Understand and implement market segmentation.• Understand and apply the marketing mix (product, price, place, and promotion).• Understand the ethical implications of marketing decisions.

*The learning goals displayed here are those for one section of this course as offered in a recent semester, and are provided for the purpose of information only. The exact learning goals for each course section in a specific semester will be stated on the syllabus distributed at the start of the semester, and may differ in wording and emphasis from those shown here.

Sections Offered: Spring 2025
Marketing
0212-280-001	TBA		Mon/Wed/Fri	10:00 am - 10:50 am	GC - HHE 201	3
0212-280-002	TBA		Tue/Thu	9:25 am - 10:40 am	GC - BLH 211	3
0212-280-003	TBA		Tue/Thu	3:05 pm - 4:20 pm	GC - HHE 213	3
0212-280-004	TBA		Mon/Wed/Fri	8:00 am - 8:50 am	GC - HHE 216	3
Sections Offered: Fall 2024
Marketing
0212-280-001	F. Liu		Tue/Thu	4:30 pm - 5:45 pm	GC - SCB 107	3
0212-280-002	H. Sardashti		Mon Wed	11:00 am - 11:50 am 11:00 am - 11:50 am	GC - SCB 205 SCB	3	This Course is Filled to Capacity
0212-280-003	H. Sardashti		Mon/Wed	2:25 pm - 3:40 pm	GC - HHE 108	3
0212-280-665	L. Gaglio-Crescione	Oct 21 - Dec 11			Online	3