Courses may be offered in one of the following modalities:
If you are enrolled in courses delivered in traditional or hybrid modalities, you will be expected to attend face-to-face instruction as scheduled.
3 credits
Students will explore different marketing analytics approaches to collect, analyze, and interpret large digital data sets. Class sessions will include lectures, case studies, and term projects. Special emphasis will be given to experiential learning through term projects. Students will discuss real world examples and learn by actually analyzing marketing data.Sections Offered: Fall 2024 |
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Digital And Social Media Marketing Analytics | ||||||||
0212-788-001 | TBA | Mon | 8:00 pm - 9:50 pm | GC - HHE 119 | 3 | |||
Sections Offered: Summer 2024, Summer II |
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Digital And Social Media Marketing Analytics | ||||||||
0212-788-001 | TBA | Jul 8 - Aug 11 | Mon/Wed | 6:00 pm - 9:00 pm | Online | 3 |