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Courses may be offered in one of the following modalities:
- Traditional in-person courses (0–29 percent of coursework is delivered online, the majority being offered in person.)
- Hybrid/blended courses (30–79 percent of coursework is delivered online.)
- Online courses (100 percent of coursework is delivered online, either synchronously on a designated day and time or asynchronously as a deadline-driven course.)
- Hyflex (Students will be assigned to attend in-person or live streamed sessions as a reduced-size cohort on a rotating basis; live sessions are also recorded, offering students the option to participate synchronously or view asynchronously as needed.)
If you are enrolled in courses delivered in traditional or hybrid modalities, you will be expected to attend face-to-face instruction as scheduled.
SMP 659: Analysis Of Sport Branding
Strategies
3 credits
Students develop understanding of the importance of brand equity as well as how to build, measure and manage brand equity within sport management. Topics will include understanding brands from the customer’s perspective, building brand equity, measuring brand equity, leveraging brand equity, managing brand portfolios and long-term sport brand management.
Learning Goals
Upon completion of this course students will be able to:1. Understand relevant theories and models of branding to make better business decisions.2. Comprehend how branding influences consumer behavior.3. Identify how organizations build brand equity.4. Determine how to measure brand equity.5. Comprehend how to build brand equity over time. 6. Understand how brands fit together as a brand portfolio.7. Ascertain how to leverage brand equity.8. Analyze sport organizations long-term brand management practices
*The learning goals displayed here are those for one section of this
course as offered in a recent semester, and are provided for the purpose of
information only. The exact learning goals for each course section in a
specific semester will be stated on the syllabus distributed at the start
of the semester, and may differ in wording and emphasis from those shown
here.
Sections Offered: Summer 2024, Summer I |
| Analysis Of Sport Branding Strategies |
| 0855-659-100 |
D. Bedard |
May 29 - Jul 3 |
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Online |
3 |
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