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Courses may be offered in one of the following modalities:

  • Traditional in-person courses (0–29 percent of coursework is delivered online, the majority being offered in person.)
  • Hybrid/blended courses (30–79 percent of coursework is delivered online.)
  • Online courses (100 percent of coursework is delivered online, either synchronously on a designated day and time or asynchronously as a deadline-driven course.)
  • Hyflex (Students will be assigned to attend in-person or live streamed sessions as a reduced-size cohort on a rotating basis; live sessions are also recorded, offering students the option to participate synchronously or view asynchronously as needed.)

If you are enrolled in courses delivered in traditional or hybrid modalities, you will be expected to attend face-to-face instruction as scheduled.


MKT 580: Marketing Management

3 credits

This course deals with strategies and decisions as they relate to managing the marketing process. Topics include opportunity analysis, segmentation and positioning strategies, marketing strategies and the marketing mix - within the context of social, economic, competitive, and legal environments. Information management is utilized to develop marketing strategies and tactics.

Learning Goals

Upon successful completion of this course, students will be able to: • Understand and apply the fundamental principles of marketing.• Understand the need for marketing research and conduct basic marketing research.• Identify and apply the components of a marketing strategy.• Understand and implement market segmentation.• Understand and apply the marketing mix (product, price, place, and promotion).• Understand the ethical implications of marketing decisions.

*The learning goals displayed here are those for one section of this course as offered in a recent semester, and are provided for the purpose of information only. The exact learning goals for each course section in a specific semester will be stated on the syllabus distributed at the start of the semester, and may differ in wording and emphasis from those shown here.

Sections Offered: Fall 2024

Marketing Management
0212-580-001 TBA Tue 8:00 pm - 9:50 pm GC - HHE 115 3

Sections Offered: Spring 2024

Marketing Management
0212-580-001 F. Liu Wed 4:00 pm - 5:50 pm GC - HHE 111 3

 
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