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PED 633: Sport Marketing
3 credits
The students will examine sport products and marketing strategies in contemporary sport industry; analyze marketing strategies to understand how sport marketing practitioners effectively advance and increase visibility of various sport products, and market other products through sport.
Learning Goals
SCHOLARSHIP :Through homework and in-class assignments students develop a critical knowledge of sport marketing in relation to culture and identity. Through in-class interaction and debate students refine their abilities to express marketing issues about sport products orally and in writing. REFLECTIVE PRACTICE:Through in-class and homework assignment students develop and demonstrate self-awareness of and empathy for responsible personal behavior in sports participation, coaching, and physical activity.SOCIAL JUSTICE/INCLUSIVELY:Through assignments and discussions on demographics, psychographics and geographics of sport marketing activities students advance their perceptions about the importance of inclusion and participation of market segments.WELLNESS:Through in-class assignments on sport products students understand the social pressures against wellness present in commercialized sport/physical activity, and how to counter these pressures. CREATIVITY & THE ARTS:Through in-class opportunities to debate issues and interpret scenarios, students have the opportunity to creatively examine sport marketing issues from different perspectives.
*The learning goals displayed here are those for one section of this
course as offered in a recent semester, and are provided for the purpose of
information only. The exact learning goals for each course section in a
specific semester will be stated on the syllabus distributed at the start
of the semester, and may differ in wording and emphasis from those shown
here.