Courses may be offered in one of the following modalities:
If you are enrolled in courses delivered in traditional or hybrid modalities, you will be expected to attend face-to-face instruction as scheduled.
| Semester: | Spring 2024 |
| Number: | 0212-580-001 |
| Instructor: | Fan Liu |
| Days: | Wednesday 4:00 pm - 5:50 pm |
| Location: | Garden City - Hagedorn Hall of Enterprise 111 |
| Credits: | 3 |
| Notes: |
Class Will Be Offered In-Person And Synchronous Online For Those Students Who |
| Course Materials: | View Text Books |
| Description: |
This course deals with strategies and decisions as they relate to managing the marketing process. Topics include opportunity analysis, segmentation and positioning strategies, marketing strategies and the marketing mix - within the context of social, economic, competitive, and legal environments. Information management is utilized to develop marketing strategies and tactics. |
| Learning Goals: |
Upon successful completion of this course, students will be able to: • Understand and apply the fundamental principles of marketing.• Understand the need for marketing research and conduct basic marketing research.• Identify and apply the components of a marketing strategy.• Understand and implement market segmentation.• Understand and apply the marketing mix (product, price, place, and promotion).• Understand the ethical implications of marketing decisions. *The learning goals displayed here are those for one section of this course as offered in a recent semester, and are provided for the purpose of information only. The exact learning goals for each course section in a specific semester will be stated on the syllabus distributed at the start of the semester, and may differ in wording and emphasis from those shown here. |
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