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Courses may be offered in one of the following modalities:

Traditional in-person courses (0–29 percent of coursework is delivered online, the majority being offered in person.)
Hybrid/blended courses (30–79 percent of coursework is delivered online.)
Online courses (100 percent of coursework is delivered online, either synchronously on a designated day and time or asynchronously as a deadline-driven course.)
Hyflex (Students will be assigned to attend in-person or live streamed sessions as a reduced-size cohort on a rotating basis; live sessions are also recorded, offering students the option to participate synchronously or view asynchronously as needed.)

If you are enrolled in courses delivered in traditional or hybrid modalities, you will be expected to attend face-to-face instruction as scheduled.

Semester:	Summer 2021
Number:	0212-787-001
Instructor:	Yun Jung Lee
Days:	Monday Wednesday 6:00 pm - 9:00 pm
Note:	Online, Synchronous
Location:	Online
Credits:	3
Status:	Cancelled
Course Meets:	May 26 - June 30
Notes:	Class Will Be Livestreamed Online On Mw From 6 - 9 Pm.
Course Materials:	View Text Books
Description:	Reviews the basic tenets of behavior theory and demonstrates how it can yield increased understanding of consumer behavior. Theories of learning, motivation, perception, personality, and group processes are among those reviewed and applied to consumer behavior.
Learning Goals:	Course Goals: Upon successful completion of this course, students will be able to: • Understand the theories and concepts of consumer psychology. • Apply the theories and concepts of consumer psychology to explain consumer behavior in “the real world.”• Apply the theories and concepts of consumer psychology and buyer behavior to enhance strategic decision making. *The learning goals displayed here are those for one section of this course as offered in a recent semester, and are provided for the purpose of information only. The exact learning goals for each course section in a specific semester will be stated on the syllabus distributed at the start of the semester, and may differ in wording and emphasis from those shown here.
Prerequisites:	MKT 580