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Courses may be offered in one of the following modalities:

Traditional in-person courses (0–29 percent of coursework is delivered online, the majority being offered in person.)
Hybrid/blended courses (30–79 percent of coursework is delivered online.)
Online courses (100 percent of coursework is delivered online, either synchronously on a designated day and time or asynchronously as a deadline-driven course.)
Hyflex (Students will be assigned to attend in-person or live streamed sessions as a reduced-size cohort on a rotating basis; live sessions are also recorded, offering students the option to participate synchronously or view asynchronously as needed.)

If you are enrolled in courses delivered in traditional or hybrid modalities, you will be expected to attend face-to-face instruction as scheduled.

Semester:	Summer 2021
Number:	0212-788-001
Instructor:	Michael Wentz
Days:	Monday Wednesday 6:00 pm - 9:00 pm
Note:	Online, Synchronous
Location:	Online
Credits:	3
Course Meets:	July 6 - August 9
Notes:	Class Will Be Livestreamed Online On Mw From 6p - 9 Pm.
Course Materials:	View Text Books
Description:	Students will explore different marketing analytics approaches to collect, analyze, and interpret large digital data sets. Class sessions will include lectures, case studies, and term projects. Special emphasis will be given to experiential learning through term projects. Students will discuss real world examples and learn by actually analyzing marketing data.
Prerequisites:	MKT 580