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Digital And Social Media Marketing Analytics (MKT-788)

Semester: Summer 2021
Number: 0212-788-001
Instructor: Michael Wentz
Days: Monday Wednesday 6:00 pm - 9:00 pm
Note: Online, Synchronous
Location: Online
Credits: 3
Course Meets: July 6 - August 9

Class Will Be Livestreamed Online On Mw From 6p - 9 Pm.

Course Materials: View Text Books

Students will explore different marketing analytics approaches to collect, analyze, and interpret large digital data sets. Class sessions will include lectures, case studies, and term projects. Special emphasis will be given to experiential learning through term projects. Students will discuss real world examples and learn by actually analyzing marketing data.


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