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If you are enrolled in courses delivered in traditional or hybrid modalities, you will be expected to attend face-to-face instruction as scheduled.
Semester: | Summer 2021 |
Number: | 0855-634-100 |
Instructor: | Gregory Letter |
Days: | TBA |
Note: | Online, Asynchronous |
Location: | Online |
Credits: | 3 |
Status: | Tutorial |
Course Meets: | May 26 - June 30 |
Course Materials: | View Text Books |
Description: |
Students will focus on ways to achieve corporate marketing objectives by incorporating sponsorships and sales promotion activities into an integrated communications plan. Promotional mix strategies to cost-effectively leverage sponsorships will also be discussed. |
Prerequisites: |
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