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| Semester: | Summer 2021 |
| Number: | 0855-659-100 |
| Instructor: | Greg Bouris |
| Days: | TBA |
| Note: | Online, Asynchronous |
| Location: | Online |
| Credits: | 3 |
| Status: | Tutorial |
| Course Meets: | July 6 - August 9 |
| Notes: |
For majors only |
| Course Materials: | View Text Books |
| Description: |
Students develop understanding of the importance of brand equity as well as how to build, measure and manage brand equity within sport management. Topics will include understanding brands from the customer’s perspective, building brand equity, measuring brand equity, leveraging brand equity, managing brand portfolios and long-term sport brand management. |
| Learning Goals: |
Upon completion of this course students will be able to:1. Understand relevant theories and models of branding to make better business decisions.2. Comprehend how branding influences consumer behavior.3. Identify how organizations build brand equity.4. Determine how to measure brand equity.5. Comprehend how to build brand equity over time. 6. Understand how brands fit together as a brand portfolio.7. Ascertain how to leverage brand equity.8. Analyze sport organizations long-term brand management practices *The learning goals displayed here are those for one section of this course as offered in a recent semester, and are provided for the purpose of information only. The exact learning goals for each course section in a specific semester will be stated on the syllabus distributed at the start of the semester, and may differ in wording and emphasis from those shown here. |
| Prerequisites: |
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